Luciano Pavorotti, José Carreras, and Placido Domingo
may like pizza, but they don't like being mocked by a
pizza commercial.
The Global Music Network, which is the U.S. licensee
for the opera trio known as the 3 Tenors, filed a
lawsuit in Los Angeles Superior Court on Tuesday (Oct.
31) against Domino's Pizza, Inc. over their 1999
commercial campaign known as "Meatsa Trio."
The suit reads, in part, "In or about November 1999, Domino's commenced a major
national advertising campaign in connection with its new 'Meatsa Pizza' product. A
critical component of the advertising campaign was the production, distribution,
and airing of the 'Meatsa Trio' television commercial. The commercial depicts three
singers in formal attire on a small stage, identified as 'Meatsa Trio.' From left to
right, the singers-actors were chosen to resemble Luciano Pavorotti, Placido
Domingo, and José Carreras. They sing, in operatic style, a trio about the three
meats included in the 'Meatsa Pizza.' The depiction in context, appearance,
likeness, sound, and style of the commercial was intended by Domino's to resemble
that of the 3 Tenors."
GBN cites the 3 Tenors' worldwide popularity, whose name and image have entered
into the popular lexicon and culture since their debut at the 1990 World Cup in
Rome, as grounds for the alleged trademark violation. GBN is suing for common law
right of publicity, the Lanham Act, California business and protections code, unjust
enrichment, and California civil code section 3344, which would hold Domino's liable
for damages if the pizza conglomerate were to lose the suit.
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